The thrust of any diet is to lose weight. Almost anyone can do that. So why is the diet industry worth billions each year. Why does the figure increase each year. The original creator of “mustard” made more money on the mustard left on plates than the mustard that was actually eaten. Isn’t this the same thing. The fact is that the diet industry make more money on the “certainty” that most of us are sure to regain weight when we stop the diet. They have a great “Get Out” e.g. While you were on our diet you lost 2 stone you only put it back on after you finished with us. Even if this is not stated it’s implied. In other words it’s your fault which is another hit on your self-esteem that adds to the emotional problem. This adds to the diet industry certainty that you will be back again with an even bigger problem. Why do we pay for this physical and emotional abuse. Because we’re so tied up in the belief that to lose weight you have to go on a diet, or use pills or supplements. We cannot see that it’s all much easier than that. Our bodies are designed to lose weight naturally. This is achieved by simplicity i.e. drink at least 2 medium bottles of water per day, Don’t eat to fullness, eat to feeling satisfied, eat good food, never deprive yourself, do more of the things you like to do each day, More Later….Brendan.

